Social media platform TikTok is expanding to non-fungible tokens (NFTs) with a new batch of trending music videos that will become its first creator-led NFT collection.
Called TikTok Top Moments, the tokens will be available in Ethereum (ETH) and will be powered by Immutable X, the first layer 2 scaling solution for NFT on the blockchain, the company said.
TikTok Top Moments “comprises a selection of six culturally significant TikTok videos from some of our most beloved creators,” the platform said. “Each one-of-a-kind NFT celebrates the impact these creators … have had on the entertainment, culture and TikTok community.”
The creators, “recognized for their creative cultural impact”, are partnering with prominent NFT creators such as COIN ARTIST, x0r, RTFKT, Grimes, in limited edition NFT.
The proceeds will largely go directly to the creators and artists involved, according to the statement.
Here are the six videos that should be released as NFT on October 6:
Lil Nas X x Rudy_Willingham
The release celebrates the single Montero (Call Me By Your Name) by American rapper Lil Nas X. The track made waves due to its queer themes, skyrocketing the song, described by Billboard magazine as a “flamenco-style track with a subtle trap beat,” to number one on the publication’s Hot 100 chart.
Rudy Willingham’s TikTok tribute to Lil Nas X is a hypnotic kaleidoscope of color and sound that caught the attention of millions, including Lil Nas X himself. Each of the 81 frames features Willingham’s signature cuts, photographed over a background that reflects a different part of LNX’s genius, “said TikTok.